Only a handful of musicians have turned their stage name into a brand, and now Post Malone is taking that leap with Austin Post, his first official fashion label. The debut will come with a runway show in Paris on September 1, marking his biggest step yet into high fashion. It is a full-circle move that feels both bold and inevitable.
Known first for eclectic outfits and sneaker collaborations, he is now framing himself in a more formal space. Still, the pieces are not abandoning his roots. His signature mix of western menswear, streetwear, and hip-hop influence is shaping the new label into something personal yet ambitious.
Post Malone Launches Austin Post Fashion Label in Paris
Fans have called this launch a “cultural statement,” one even writing that “Post is rewriting what celebrity fashion can be.” Others view it as a milestone that places him among artists who blur music and fashion.
His Paris moment shows a polished side of him, but there is also a more playful energy he shares in another space. Away from the runway lights, he embraces a country theme with humor and confidence, showing off a completely different layer of who he is. It is not a runway look this time, but it carries just as much presence.
Post Malone strips down to his underwear for country-themed Skims ad
In the Skims campaign, Post is seen fishing in a river, chopping wood, riding a horse, and walking past a vintage yellow truck. Sometimes dressed in full cowboy gear, sometimes stripped to underwear, he leans fully into the country tone. Fans loved the playful contrast, calling him “the most unbothered superstar” and praising his comfort in his own skin.
Post Malone’s career has always balanced grit and charm, often in surprising ways. Follow Post Malone on Facebook, Instagram and YouTube. The next song might be exactly what you need.