Sean McVay just gave Kliff Kingsbury a title that’s louder than it looks: assistant head coach. On paper it’s a staff move, but to fans it reads like something bigger, because McVay openly said Kingsbury will be an offensive “overseer” and someone he can lean on for the “big picture” of running the team.
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McVay’s pitch is simple: collaboration. He wants Kingsbury’s “different” ideas mixed with what the Rams already do well, and he likes having another former head coach in the building who understands the stress and responsibilities of the job. The clip shows the real subtext, McVay isn’t hiring a helper; he’s hiring a second brain to keep the offense evolving.
The reaction is already split as you would expect. Some Rams fans think this is a smart, smart move. They say Kingsbury helped build good modern offenses in Washington. He has a history of making systems that work well for quarterbacks. Other fans worry it might mean too many people trying to run things. They wonder if a big name hire like this makes quiet problems about who designs the plays and what the team is about and who gets the credit when stuff actually works.
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And the stakes are real here. This hire is not just about putting a big name on the staff. It shows the Rams are changing how they think. McVay basically said they cannot just assume the stuff that worked last year will work again. Like how LA turned into a heavy 13 personnel team in 2025 just because the players made it possible. Kingsbury is there to push that same kind of thinking. Adapt. Take what works from other places. Stay unpredictable. Even if that means changing what people think the Rams offense is supposed to look like.